Traveling during Ramadan is a growing trend
A new trend is becoming the norm during the month of Ramadan> People from Muslim countries travel more during the holy month.
The growing tendency of Muslims to travel during the fasting period will become more attractive by 2023. This is what emerges from a new study published on 16 June by MasterCard and Crescent Rating on travel during the month of Ramadan (Ramadan Travel Report 2016), adding that it is mainly the member states of the Gulf cooperation Council (GCC), which are set to benefit from the growth of Muslim travelers during the month of fasting.
A total of 50 destinations around the world were analyzed in the study, calibrated on three criteria: average daily temperature, duration and fasting Muslim World Index Travel, 2016.
This study is described as first of its kind to provide destinations and businesses in the tourism industry with useful guidance on how they can develop medium and long term strategies to attract Muslim travelers during Ramadan over the coming years.
In 2023 where Ramadan coinciding with the coldest month, Middle East countries such as the UAE, Qatar and Oman will become attractive destinations for Muslim travelers. The report also showed that Morocco, Jordan, Egypt and Tunisia could also benefit from this trend.
“Traveling during the month of Ramadan has been largely ignored by the tourism industry despite the increasing trend in recent years,” said Fazal Bahardeen CEO of Crescent Rating & Halal Trip.
However, the report revealed some very interesting ideas especially for the Middle East. The journey of Muslims during the month of Ramadan is becoming a reality and can benefit the country through destination marketing and strategic planning by the tourism authorities.
“As one of tourism’s fastest growing sectors in the world, the Muslim travel market brings enormous opportunities. A growing number of governments provide greater efforts to attract more Muslim visitors to their country.
The trip during Ramadan also expected to grow in the next decade. This report will be valuable for companies and governments as they help gain a better understanding of the needs and preferences of Muslim travelers, and how to adapt customized products and services to them during the holy month, “do you notes the same source.
The report also shows that Malaysia will remain the most preferred destination for Muslim travelers during the holy month of Ramadan, and until 2026.
The report identifies several reasons that contribute to the rising number of Muslims traveling during Ramadan: Ramadan spending with family, Ramadan experience in an environment and a different culture, weather and time of fasting.